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The business world is extremely competitive and so, your business cards need to work hard at boosting your brand and helping you stand out in the crowd.  When it comes to networking situations you need to have your message heard loud and clear. In essence, the printed pocket-sized piece of card offers both a personal touch and a memorable first impression of your brand.

The humble business card is a traditional marketing tool, yet a very powerful one. Believe it or not, the term ‘business card’ is searched for over 90,000 times a month online. Grab some advice from our guide below and get familiar with all the benefits of the business card.

The many merits of the humble business card
A humble hero can pack everything you need into just 85-90mm x 55m. The business card can pack quite the punch and here’s how:

They give the first impression of you brand
First impressions always stick – they always matter, and sometimes you don’t get a second chance – so make sure your card reflects your brand. The exchanging of business cards at a first meeting is the first opportunity for a contact to see your brand. You want to make an impression that sticks for all the right reasons. This means quality, design and appearance are all top of your list.

They are, literally, pocket-sized
This is one of their best traits as you can always carry a stash wherever you go. This means you are always prepared should you bump into a potential new client – anyone you give one to can pop it in their pocket, purse or wallet. They will be reminded of you and your company every time they go to pay for something.

They keep things personal
Face-to-face networking adds a personal touch with business exchanges. The exchanging of business cards is a personal way to introduce yourself, and part of your brand too. Business cards can lead to real business connections.

They maintain traditional business etiquette
They may be old strategies, but traditional marketing strategies are still around for a reason – they work! With business cards at hand, you can acquire new business connections with all ages, no matter where you are.

Extra-special business cards get shared
It is worth taking time out to get brilliant business cards designed. Clever or special business cards get shared, so there is potential for online coverage here. Check out this example at Bored Panda and this at Paste Magazine.

A well-designed business card will leave a lasting impression
Business cards need to leave an impression with a client or business connection – and a good one at that. But how do you design a card that ticks all the essential boxes?

  1. Less is more – the simpler the better. Don’t overcomplicate. Don’t cram too much in. Instead, use a clear font. Stick to your key information, and make it memorable.
  2. Think about your target market – and cater your business cards to their needs. If you have a young, party supplies business, your business cards would have a different audience to those working in B2B engineering, for example.
  3. You need to put all the key points of information and contact details on the cards. We recommend company name, web address, your name, email address and phone number.
  4. It is worth investing in a good quality card – the best thickness you can afford. A thicker card will be more hard-wearing, and less likely to crumple. If you can push for a thicker gsm or finish, it’s worth a try.
  5. Want even more of a luxury feel? You can upgrade your business card even further with a luxe business card options – triple-layered to 920gsm. Go even further with the use of Scodix, which helps to create tactile, memorable business cards with specialised embossing and varnishing finishes.

Article brought to you by Where The Trade Buys, a firm offering printed pop up displays and many other promotional materials for a wide range of industries.

Arlen Lee

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