In event of you were focussing on content that has been created while keeping the need of the user, you would be required to consider two important things. The foremost would be to know the targeted audience. The kind of content you would like to create depends on the audience. It would pay you largely to know their location, likes and age. These aspects would help you in creating better content that would enhance your SEO. Without understanding the target audience, you may create content all kinds of topics. It would not help you gain good ranks or readers. When you understand the needs of the users, you would be able to create topics that would matter to the readers.
Secondly, you would be required to organize your content into themes. Organizing the content into different themes would help you cover several topics. It would be better than focusing on a single keyword. The topics should be more reader-friendly rather than creating content for specific keywords. It would also be imperative that you research on the keywords and use them sparingly. You cannot ignore the importance of keywords for your SEO needs. For seo agency singapore, the developers should include topics in the content.