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When you first started in the world of Search Engine Optimization, you may feel a little intimidated at the volume of things you need to master. You know that there are professional SEO experts that’s been doing this for more than ten years, always learning things that help them promote and optimize their client’s products or services.

You need to be updated with what Google.com is doing with their algorithm. There’s a learning curve when you want to get started, and when you are beyond that, you need to catch up on new optimization techniques and strategies coming out.

But first things first, you should know and understand that although SEO involves a lot of elements, and each component by itself is not complicated. If you going to break down SEO to its nucleus, it is pretty easy and very learnable. The question is, “Which SEO fundamentals beginners should learn first.

Know the big picture

Before you start learning SEO and get started with individual techniques and tricks, you have to take a step back and learn the overall picture. The goal Search Engine Optimization is to market and optimize the site, products, or website so that it will rank higher in search engines.

There are a lot of ways to do this, but it all comes down to improving your site’s relevance as well as its authority in your industry. Your site’s relevance will measure how appropriate your posts or contents for incoming searches. It can be tweaked using content creation and keyword selections.

Your website’s authority is an assessment of how reliable search engines like Google view your contents or your site to be. You can improve authority by producing quality inbound links, creating high-quality materials, solid UI metrics, and brand mention. For example, if you don’t know much about optimizing your contents, make sure that the content SEO by seelutions or any agency you hire meet the criteria set by Google when it comes to site authority.

Optimizing your contents is difficult, that is why you need to make sure that everything the marketing agency are doing are based on what the search engines are looking for in a quality and effective contents. 

Domain and page authority

The next thing you need to do is to make sure you learn about page and domain authority, and how they can predict your website’s search rankings. Here is the basic idea; your website’s domain authority is an exclusive score, provided by www.moz.com. It is how you know Google is tagging your domain as trustworthy.

It is calculated depending on the quantity and quality of your inbound links on your site. The higher it is, the higher the rank in organic search engine results your domain will get all across the board. Page authority is similar with domain authority, but page authority is page-specific.

You can use it to engineer or produce a link architecture that favors your pages over your competitors. Authority of your site depends on the volume and the authority of your website’s inbound links. 

General on-site Search Engine Optimization 

On-site SEO is a collection of techniques, a lot of which are very easy to implement, focused on making your site more visible and indexable to search engines like Yahoo, Google, or Bing. These techniques include things like optimizing your titles and meta descriptions and include your targeted keywords, ensure your website’s codes are clean and minimal and provide relevant and ample content on every page of your site.

 

The side of content digital marketing

Though content digital marketing can be considered a distinct SEO strategy, it is a necessary element when it comes to the optimization process. By creating high-quality posts and materials over time, you can now optimize your target keywords, build your website’s page and domain authority, and gain loyal and recurring followers. Everyone should know the basic, at least, before moving forward with other components of site optimization.

Link Building

In some respects, posting as a guest (one of the most popular SEO techniques to build links, among other benefits), is just content marketing applied to all external publishers. The goal is to make content on external sites, build your brand as well as your company’s brand at the same time. It is also to create opportunities to link back to your site. There are some strategies to build quality and useful links, which you should understand and learn as well. For beginners, if you want to know more about link building and its importance in site optimization, click here.

Analysis and measurement

You will not get too far in Search Engine Optimization unless you know how to analyze and measure your results, interpret it, and use the result to make meaningful and useful changes to your approach. The best way to do this is using Google Analytics, especially if you are new to this game.

You need to spend some time experimenting with different reports and metrics and read articles on Analytics. SEO is an intense world to dive into. If you are not prepared, you will get drowned with the technicalities and the knowledge.

Arlen Lee

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