Superior Marketing Partners is an Internet Marketing Consultancy firm. We help our clients achieve exceptional results, from increasing web traffic to higher sales conversions.
If you need assistance in achieving your internet marketing goals, let Superior Marketing Partners help.
We specialize in pay-per-click advertising, viral marketing, search engine optimization, email campaigns, and joint-venture deals. Trust our experience and know-how to build your internet business today!
Don't accept a web site that is little more than a corporate brochure when your site can be an effective sales representative producing profits and results.
The Internet is a delivery tool for your message . Your message is successful when it reaches the right audience, communicates the right message and gets a desired response. For success, your website must communicate that message and compel your visitors to take action.
Your web site provides the platform to do business faster, farther, more efficiently, and above all, inexpensively. It is here you must combine your sales and marketing efforts into a successful strategy. Your site can sell.
When your marketing and sales efforts are properly developed and delivered, your web site produces traffic, retention and better conversion ratios. Your business enjoys new customers, satisfied clients and greater profits.
Sales and marketing is a process - not a product. When elements are missing, results suffer or are nonexistent.
Let us empower you to achieve your "net results" by:
You provide the vision and...
End to end internet sales and marketing services combined with broad industry experience delivers the best solutions to fit your needs.
We develop your plan by listening to your goals, considering your options and implementing the best solutions to achieve those goals.
We use the following strategies and activities among others to increase your internet marketing revenues.
These internet marketing activities spread the word about your product or service. Below is a list that we use. Like any internet-based resource, we suggest that if you decide to use these resources without the guidance of Superior Marketing Partners, you should procede to use them at your own risk.
1. Have a great keyword-loaded URL
Find your URL through Internic, Bulkregister, Dotster, or your (.cc) URL through ENIC.cc, other country domains through uninett.no/navn/domreg.html. URLs for sale at 1DomainNamesSales, 4urls.com, DomainCollection.com or monitor a domain you want at EyeOnDomain.com. Find words in URLs with netcraft.com. ICANN.org is the technical coordination body for the internet (what to do about domain name disputes). Easily create a web site at Webspawner.com, Spinsite.com, Yahoo! or host your domain at LowestHosting.com with a template from 4templates.com or review hosting locations at WebHostingRankings.com. Create small urls with: Snipurl, Tinyurl, & KeepShort
2. Easy to use Site
Is your site easy to use and navigate? Does it satisfy its intended purpose? Check out these usability sites: uie.com or useit.com. Use techniques that are friendly to your customers and prospects (webmonkey).
View compatibility with various browsers: AnyBrowser.com, check your graphics efficiency: Optiview.com's Quickscan, keep track of your site's performance: atwatch.com, dotcom-monitor.com, keynote.com, InternetSeer. Either ask a bunch of friends/family to critique your site.
Make your site easily searchable with Atomz.
Make sure your links work: SevenbyTwentyFour.com, W3C Link Checker
3. Give away Something of Value
Give back to the community. Give something of value to your audience. Update this information periodically to keep your audience coming back. This page the ECnow.com/resources.htm page from ECnow.com and the SiliconValleyPACE.com/books.html page from the Silicon Valley Executive Business Progarm are examples of this technique.
4. Satisfy Users Content Needs with External Resources
Let your audience quickly find what they need. Valuable content, good navigation and easily accessible contact/feedback mechanisms. Add value to your site, by using some of the "free" tools on the Internet . For example, if you're a U.S. public company, point to the Edgar database (e.g. Intel). If you want people to visit you, use Mapblast to give directions (e.g. ECnow.com). Add a calendar supercalendar.com.
In the language of your user world.Altavista.com, Freetranslation.com, Globalsight.com, Ilanguage.com, Uniscape.com
5. Put your URL Everywhere
All pieces of corporate literature should contain your URL: business cards, ads, letterhead, e-mail, company vehicles, packaging, promotional items, employees outgoing messages, signage around and within buildings, thank you cards, etc. Check out psprint.com or printing.researcheasy.com for printing, gotlogos.com to create a logo or Alt Terrain to put your url in a number of offline locations.
6. Use a Signature Tag on your E-mail
A short description of your product or service should be automatically attached to the bottom of every e-mail. All employees should be encouraged to use it. Target your tag to the group receiving your e-mail. Here's an example from ECnow.com.
7. Submit Site at Search Engines, Directories, Announcement Spots, etc.
Make sure people can find your site in Yahoo! and the top 7 search engines.
Also try some of the vertical engines. Also submit to other locations potentially
using a service like Submit-in-an-Instant or Add-URL-Free.com. Check out:
Search.com for other places to submit to. Look at Yahoo's list and Tucows
list of search engine submission tools (also look at exploit.com).
Check your listings manually with Market Leap tools (by keyword verification,
search engine saturation, or link popularity), or Bruce Clay's tools, or learn
the tricks of checking the major engines from searchenginewatch.com. Learn
everything you wanted to know about search engines from searchengines.net.
8. Establish a "free" On-line Newsletter
Package content that is of value and distribute it on a periodic basis. You can build trust and spread the word. Also a good way to gather e-mail addresses that you can market to. Announce everywhere you can, don't miss using these sets of resources: Australian Electronic Journals, EMailUniverse, EzineZ, eZine-List, eZine Search, ListCity, Low Bandwidth, The Etext Archive, PromoteFree. When you have over 10,000 subscribers, think about joining the Penn Media Network.
Opt-in newsletter vendors: HTML-Email-marketing.com, groups.Yahoo.com, MeMail.com, Topica.com, Yourmailinglistprovider.com
You can pick up free content here: Certificate.net, ezinearticles.com, & ideamarketers.com
Put dynamic headlines on your site: MoreOver.com, NewsIsFree.com, YellowBrix.com, Syndic8.com
Dr. Ralph Wilson's Guide to Online Newsletters.
9. Optimize Your Site & Positioning in the Search Engines
If your potential customer types in the key word or key phrase that describes your services, you want to make sure that your site is within the first two pages that show up. Click on examples (includes the methodology used) that ECnow.com has helped optimize ([Digitivity], [CGDC]), or (Crisislink).
Learn more about search engines through searchenginewatch, searchengines.com, search engine showdown and TrafficSuccess. Check out: Websiteresults.com, Yahoo's list, and MarketingSherpa.com. Look at Google's hot requests by country.
Use tools like SEOElite & WebPosition
10. Paid-for Internet Advertising
There's a myriad of paid-for Internet advertising opportunities. Clickz.com's Media Buying or Internet.com's Ad Resources for good starting points of on-line advertising resources. Could try buying keywords on: Overture, Google, or Looksmart or using a firm to buy them for you such as: SearchRev.
11. Find and Fuel Evangelists (Viral Marketing)
Whether it's an internal employee or an excited partner, empower your evangelists with the tools they can use to help market you in the on-line world. Essentially, find the best way to get word of mouth excitement about your product or service.
Alladvantage.com (no longer around), for example, grow to over 250,000 members in it's first 21 days at 2,000,000 members in 120 days by getting evangelists to push their concept of paying users to surf the net.
Get some ideas at: WilsonWeb
12. Establish an Affiliate Program
Allow other sites to sell your products or distribute your value-added content. Lists containing affiliate programs: Adbility, refer-it.com, associateprograms.com, affiliateshowcase.com, sitecash.com, commission-junction.com, www.clickquick.com, linkshare.com, 2-tier.com, affiliatematch.com, SponsorDirectory.com.
Reference Guide: associateprograms.com and 10 Do's and Dont's
Running your own program: commission-junction.com, linkshare.com.
13. E-mail Marketing
You should be collecting e-mail addresses at every opportunity. E-mail people with info they've asked for. Annuncio.com, bcentral.com, Bluemartini.com, ConstantContact, Hallmark.com, HTML-Email-marketing.com, YesMAIL.com, Netline.com, are interesting services that might be used. Tie in with incentives from companies like: ECentives, ERewards. Build traffic with WebHitsDirect.com.
14. Use White Paper Sites for Lead Generation
Write and publish white papers and collect at least an e-mail address from those that want to pick them up. Can host on your site or use a white paper lead generation site: Tradepub.com, Bitpipe.com, KnowledgeStorm.com
15. Publish Articles, Books and/or get mentioned in News Stories
Write and publish articles of value. Include your URL in your bio. Contact news people who write about your area of expertise. Check out: LexisNexis. Post free articles that are distributed widely.
Easily publish eBooks with Fastebooks or use eBookBroadcast.com. Dan Poynter's Book Promotion Tips. Have Happy About write and publish educational and controversial books for you for distribution in trade and ebook formats.
16. Participate in Social Business Networking
Have prominent employees in your company participate in the various social business networks such as: Ecademy, EveryonesConnected, LinkedIn, Ryze, Spoke, Tribe, Visible Path, OpenBC, BigCampus, theFacebook.
17. Run Webinars
Use tools like Centra, Interwise, Raindance, Polycom, PresentationPro, and Webex. Avoid these 3 mistakes.
18. Blogging
Read 20 definitions of blogging at MarketingProfs.com and a good article in iMediaConnection by Rick Bruner and info on CorporateBlogging.info. You can blog yourself by sharing your thoughts on your site and using tools, like Newsgator.com, to pick up your blog to share with others or you can blog on other sites. Create your own blogs with: Blogger.com, TypePad.com, LiveJournal.com, BlogHarbor.com, BloggingNetwork.com, BlogSearchEngine, and Userland.com. Check out: eLearnSpace.org's Blogging Tutorial, Myelin's Blogging Ecosystem, or get your free Blog at JoeUser.com
19. Online Press Releases
Write and distribute press releases pointing back to your site. Check out PRnewswire.com, BusinessWire.com, MarketWire.com, Internet Newsbureau.com, PRweb.com, 24-7PressRelease.com, PressReleaseWriting.com, PressReleaseNetworking.com, ExtraPR.com, GlobalPRMedia.com, Eworldwire.com, ProfNet.org/press.html, Pressbox.co.uk, PrudentPressAgency.com, or Pressreleasenetwork, Urlwire.com, Webwire.com, XpressPress. Pressreleasewriting.com for press release writing tips.
20. Run an Auction
Partner with a software company to run an auction at your site ebay.com, moai.com, Andale.com, amazon.com, bcentral. Check out Tucows for Auction Tools or auction portal sites Auctionbeagle.com, ChannelAdvisor.com, Internetauctionlist.com.
21. Run Contests, Give-aways
Contests and give-aways are great ways to generate traffic. Just look at iWon.com. Check out these sites to help you advertise: Contestguide.com, Contestworld.com.
22. Determine On-line Communities to Participate in
Use these services to find: user groups Google Groups (deja), mailing lists liszt.com, and discussion groups forumone.com of interest. Also check out Intersync's forum list. Also available for general searches of all areas reference.com.
23. Actively Monitor and Participate in On-line Community
Either manually or via on-line services, actively monitor and participate in user groups, mailing lists and discussion groups. Here are some services that can do this for you cyveillance.com, ewatch.com, and CyberAlet. Monitor TV news with NewsIQ.com.
24. Establish and Lead an On-line Forum / Community
If you can find the time, leading an on-line forum or running an on-line community is a great way to establish an affinity group and build credibility. Try myfamily.com, Yahoo Groups for a host of on-line community services. Sign up for this eZine to read about on-line communities: OnlineCommunityReport.com.
25. Give Away On-line Coupons
Here are coupon companies that could help: Coolsavings.com, Coupons.com, HotCoupons.com, RebatePlace.com, QuickToClick.com, Valupage.com.
26. Conduct Surveys
Check out Yahoo's or try Addaform.com, Survey.com, SuperSurvey.com, SurveyMonkey.com, or Zoomerang.com.
27. Participate in a Charitable Web Site
As an example, go to the Hunger Site at the UN, click a button and somewhere in the world a hungry person gets a meal to eat, at no cost to you TheHungerSite.com (paid by the sponsors). Cisco did a phenomenal tie-in with NetAid.org. Also try: igive.com, schoolpop.com.
28. Links in Internet Malls / Portals
Posting links in high-traffic malls / portals is a trend some are trying. Use your best judgment, some are great, some are a waste of money. Absolutely put a link in Yahoo (#7).
29. Participate in Paid-for and Free Banner Advertising
The best sites for paid-for banner advertising are those with traffic. Try any of the search engine companies that offer targeted advertising.
For free banner exchange programs, check out: 123banners.com, bannerswap.com or cyberlinkexchange.usww.com.
Paid for service bcentral.com, Doubleclick.com, iNet-Traffic.com.
Have your banner created at Banner4u.net, Flicker.com.
30. Establish a Reciprocal Web Linking Program
Approach appropriate sites in your industry and closely aligned industries to link to your site. Create a link2us page to make it easy. Check out ecnow.com/link2us.htm.
Use Link-Builder, LinkLeads, InfoPack's Alink or LinkAutomatic.
Check your link popularity at Linkpopularity.com, LinkPopularityCheck.com, or MarketLeap.
Joining or starting a Webring might work for your site.
31. Place Paid-for and Free Classified Ads
Place classified ads: Yahoo!, BestMall, 5StarAds. Post automatically with the ClassifiedClub.
32. Host Classified Ads
Host classified ads at your site Excite Classifieds.
33. Use E-mail Autoresponders
If you have key information that you want to share, consider using an autoresponder. This is a good way to gather e-mail addresses for future marketing. Can be used for: Promotional Material, Product/Service Information, Training/Hiring Help, Article/White Paper Distribution. Check out: Apexmail.com, Databack Systems
34. Apply for and win awards
If you have a site worth talking about, apply for, win, and post your awards. Check out: market-tek.com/awardsite.html.
35. Create a free-for-all page
Sites to submit to free-for-all pages: FFAnet.com, Linkomatic.com, Submitad.com. Locations to download software for your own free-for-all page: Linkomatic.com. Services that will host free-for-all pages for you: FFAnet.com.
Thanks for visiting Superior Marketing Partner's Home on the Web and you're welcome to utilize our knowledge base at your convenience as your single source solution for web design, web marketing and optimized search engine submissions.
Whether your business is new to the web or not, we can help you outrank your competitors and bring you genuine targeted visitors using the variety of methods listed above along with our own marketing secrets. We give advice in plain speech and can quickly identify which marketing strategies are appropriate for your business and which are not.
Let our specialist team deliver key services to attract real visitors to your online business by contacting us to discuss your online marketing strategy and how best to follow our proven steps to success listed above.
